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Professional Jeweller Features Ettore | RhinoArtisan
Book a demo with our teamAugust 4, 2026 · RhinoArtisan · News
We are proud to see Ettore, our AI bridal designer, featured by Professional Jeweller ahead of The Jewellery Show 2026 in London.
The article introduces Ettore as the beginning of a new artificial intelligence era for jewellery—not because it can generate more beautiful images, but because it can create jewellery that is ready to be sold and manufactured.
Read the original article in Professional Jeweller.
Jewellery AI needs to go beyond pretty pictures
Since generative AI entered the jewellery industry, we have seen an explosion of inspirational concepts, photorealistic renders and beautiful designs.
But a beautiful image is still only an image.
It cannot tell a retailer exactly what the piece will cost. It cannot provide a reliable bill of materials. It cannot be inspected from every angle or sent directly to production.
There is still a significant gap between generating an idea and creating a piece of jewellery that can actually be sold and manufactured.
Ettore was built to close that gap.
Born from more than twenty years of experience connecting 3D jewellery design with manufacturing through RhinoGold and RhinoArtisan, Ettore transforms a customer’s idea into a real, production-ready bridal design.
From an idea to a production-ready ring
A customer might arrive with a very precise request:
“A 1.5ct oval diamond, a hidden halo, a knife-edge pavé band and 18ct rose gold.”
Or they might simply say:
“Something vintage, but not too fussy.”
Ettore can work with both.
In seconds, it creates:
- A photorealistic render
- An interactive 360° view
- A production-ready 3D model
- A complete bill of materials
- An exact retail price based on your suppliers, metals and margins
The customer can explore the ring, request changes and compare alternatives while sitting alongside the sales associate.
Instead of asking the customer to imagine the finished piece, the store can design it with them.
Turning jewellery stores into live bespoke showrooms
Placed on an iPad beside a sales associate, Ettore transforms the traditional bridal consultation.
The centre stone can be changed. A hidden halo can be added. The band can become wider, thinner or pavé-set. Platinum can be replaced with yellow or rose gold.
Every version is visualised and priced immediately.
This enables jewellery stores to deliver a bespoke experience without carrying every possible combination in stock or waiting days for a CAD department to prepare a proposal.
The customer walks in with an idea and can leave with a purchase.
Built for the entire jewellery business
As highlighted by Professional Jeweller, Ettore is not limited to the sales counter.
Design bridal jewellery live with clients
Sales associates can create and personalise engagement rings during the consultation, making the experience more interactive and helping customers make decisions with confidence.
Build a live product configurator
Jewellery businesses can transform their collections, components and design rules into an intelligent configurator for the showroom or ecommerce website.
Supercharge the CAD team
CAD designers can generate validated starting points in seconds, reducing repetitive work and giving them more time to focus on creative, complex and technically demanding projects.
Connect sales directly with manufacturing
Every design contains the geometry, materials, components and pricing information needed to turn a customer conversation into a real order.
There is no need to recreate the design from scratch once the sale has been made.
See Ettore at The Jewellery Show
We will be presenting Ettore at The Jewellery Show, taking place on 2–3 September 2026 at Olympia London.
Visitors will be able to see how a customer’s idea becomes a personalised, priced and production-ready bridal design in real time.
It is an opportunity to experience how RhinoArtisan is connecting jewellery design, retail and manufacturing in one continuous workflow.
Meet Ettore and discover what happens when jewellery AI stops generating pictures and starts creating products.
Design it. Manufacture it. Sell it.
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