About us

2Shapes is a technology company specializing in jewelry with an extensive professional background. We have helped hundreds of jewelry professionals increase sales and grow their businesses by using cutting-edge technology in their daily operations.

In addition, you can find us at the main jewelry fairs around the world, such as the JCK Show Las Vegas, MadridJoya or Inhorgenta in Munich, where even our CTO, Rafael del Molino has been a speaker talking about areas of jewelry customization (“Future of jewelry retail” at Inhorgenta 2020, Friday, February 14, 2020).

We are a proud member of the Manufacturing Jewelers and Suppliers of America group to be closer to jewelry professionals and support an industry with a great future ahead.

Daniel Eshed

CEO and co-Founder

Daniel is a descendant to a pioneering family at the Israeli diamond exchange with a commitment to innovation within the jewelry industry.

Post-military service at the IDF’s tech unit, 8200, Daniel’s academic background commenced in the worlds of International Trade & Finance, and extended into an double major MBA in Biomedicine & Strategy.

Daniel has a diversified expertise, focusing in the areas of Management, Business Development and growth.

His professional experience ranges across various sectors: Cybersecurity, Jewelry production, Diamond & gemstone manufacturing, Real estate and P/E. Both as an investor and a business professional.

“I bring both business acumen and tech prowess to drive our growth”

Join us at 2Shapes, where we merge artistry and technology to reshape jewelry design.

Rafael del Molino

CTO and co-Founder

Experienced Chief Technology Officer with more than 15 years experience in the jewelry sector and over 25 years as a computer software developer.

Rafa has created industry-leading 3D design products such as RhinoGold and Clayoo to worldwide acclaim (company acquired by Stuller Group in 2014)

After working with Stuller until 2016, in 2018, serial entrepreneur Rafa launched another company targeted at the jewelry industry 2Shapes, because “I am passionate about helping other jewelry entrepreneurs to grow their business and boost their sales.”

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