Valentine’s Day is approaching, in the following email you will see how to create your heart-shaped jewel, with ease.
Right after that, we’ll take you on a timeless journey to history, showing how expressions of love in the form of jewelry, shaped modern-day culture and relationships.
💍 Design your love in a few steps
❤️ A journey of love through history
1550–1070 BCE (Ancient Egypt): Cartouche necklaces
In ancient Egypt during the New Kingdom era, Cartouche necklaces, Adorned with hieroglyphic inscriptions and names, these necklaces symbolised affection and deep commitment in relationships.
300 BCE (Roman Empire): Valentine’s Day Origins
In ancient Rome, Christian priest Valentine defied Emperor Claudius II’s marriage ban for young men, performing secret marriages.
Pope Gelasius I’s compassion merged with mid-February celebrations, evolving into the modern celebration of love and jewelry-giving tradition.
206 BCE – 220 CE (Han Dynasty, China): Love Locks
Legend tells of a devoted couple facing separation due to military service.
In a unique expression of commitment, they wore locks around their necks and cast the keys into a river, symbolising the locking of their hearts despite the physical distance between them.
20th Century (USA): Proposal rings
Engagement rings, symbolizing commitment for centuries, saw a shift with De Beers’ 1938 campaign, “A Diamond is Forever,” linking diamonds to the infinite bond of marriage.
This marketing effort greatly influenced the modern tradition of using diamond engagement rings as tokens of commitment in the 20th century.
🎓 Academy
