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What are the expectations for the jewelry market in 2021?

The article by JCK's Victoria Gomelsky explores jewelry industry insights from 2020 and forecasts for 2021, highlighting trends like digitalization, home-wearable jewelry, second-hand market growth, AR/AI integration, and corporate accountability via 2Shapes services.

We found another amazing article from JCK Editor-in-Chief Victoria Gomelsky covering what the jewelry industry has learned from 2020 and what we should expect from 2021.

The brief begins by marking how spending on travel and experiences turned into jewelry sales last year, as people were interested in gifts with meaning and lasting value, causing jewelry stores to endure and even take off.

Expectations for the jewelry sector in 2021

Here are 5 trends that will shape your business this year:

1. In digitality we find salvation

It’s no secret that many jewelers had to boost their online stores abruptly in the early 2020s, but many felt this change as an opportunity to improve their business and reach a wider international audience. In the article, we read that online sales grew by a staggering 49%.

Many of these jewelers found that using 2Shapes to make their e-commerce easier than they expected, and that our suite of programs boosted their business in more ways than one.

2. Jewelry that can be worn at home.

Nicholas Lieou, a private jeweler in Hong Kong, describes the new style trend as “daytime couture meets loungewear,” easy-to-wear pieces that are contemporary and minimalist, yet refined and personalized delicacy at the same time.

Fortunately for you, 2Shapes offers over 2,000 fully customizable designs that you can immediately offer to your customers, as well as the ability to create your own designs, so whatever style catches on, you’ll always be ahead of the curve with the most popular showcase.

3. Second-hand jewelry is at the top of the rankings

The used watch market remains top tier with a conservative $15 billion in global market value.

Did you know that with 2Shapes you can sell products you have in stock, using an amazing configurator and interface designed to enhance your business?

4. Augmented Reality and Artificial Intelligence.

Yes, these two technologies will be available soon. And no, don’t worry, these will be very clear to you once you have them in front of you. Remember when you had to create a social network or your online store? It will be a smooth start and you will slowly scale until you are ready to reach perfection.

Both Augmented Reality and Artificial Intelligence are sure to appear in mainstream media, such as social networks, or in your everyday tools, such as 2Shapes.

5. Accountability of the companies that promised.

All companies that promised social responsibility, ethical sourcing and other vows in 2020 will demonstrate that they have achieved their goals. As social networks turn their attention to “cancel culture,” to punish companies or individuals who do not commit to their promises.

2Shapes can help you in many ways and can prove to be a lifesaver in many situations.

So what do you think? Are you ready to take on the year ahead? 2Shapes can guide you through the process and make your business successful in the meantime. 2Shapes can help! Request a free demo.



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